2017 Walmart Back to School
The 2017 Back to School campaign was a unique challenge. I had done plenty of seasonal campaigns before, but this was the first time I didn’t fly solo. Working with a style guide from Saatchi New York, I art directed with the help of a second designer and coordinated a photo shoot for the overhead signing.
With the help of some talented photographers at OneKreate (now CreateDrive) and structural design by Vanguard Packaging, we were able to create a modular solution for the entry sign that shipped flat and easily assembled into the largest overhead sign Walmart had done up to that point.
Print, Art Direction