2017 Walmart Back to School

The 2017 Back to School campaign was a unique challenge. I had done plenty of seasonal campaigns before, but this was the first time I didn’t fly solo. Working with a style guide from Saatchi New York, I art directed with the help of a second designer and coordinated a photo shoot for the overhead signing.

With the help of some talented photographers at OneKreate (now CreateDrive) and structural design by Vanguard Packaging, we were able to create a modular solution for the entry sign that shipped flat and easily assembled into the largest overhead sign Walmart had done up to that point.

CLIENT
Walmart

SERVICES
Print, Art Direction

YEAR
2017