Tyler's Craft BBQ Branding Concept

These are some concepts I did for new Tyler’s Craft BBQ branding. The original ask was tweaks to their existing logo and a sugar skull pig. Yep, you read that right.

Sugar. Skull. Pig.

I had to give that a shot. However, as I began working on the latter it became apparent that there just wasn’t going to be any way to make the two look like they belonged together. In order to create a cohesive brand I had to start from scratch and retool the whole thing, and this is the result.

Unfortunately this one never left the concept phase, but I think it still has legs. Not the actual logo. It does not feature legs.

Tyler’s Craft BBQ

Logo Design, Branding, Illustration