Thousands More Rollbacks
Working with a style guide from BLACK, I was the in-store lead for adaptation and print production that brought smiley back into Walmart stores for the first time in a decade.
The biggest challenge with this was creating the 4 and 5 piece hanging signs above the cart rail in the store entrance. That and we had a little under a week to bring it all together. I can’t speak to whether or not it improved sales numbers, but a few people did notice.