2012 Broadway Renewals Mailer
This is probably the largest mailer I’ve ever done. The Broadway renewals mailer is the first glimpse of the new season, and sets the tone for the year to come. It has to be big, bold, and exciting enough get the first wave of subscription renewals rolling.
This particular iteration contained images and copy from 6 different style guides, and all had to fit harmoniously into the WAC brand.
Walton Arts Center