2012 10x10 Arts Series Mailer

The 10×10 Arts Series was a unique concept – 10 shows throughout the year for $10 each, perfect for a thrifty subscription or a spontaneous night out. Heading into its third year I had the opportunity to take the look that DOXA had already established and push it into a new direction.

Photography from DanceBrazil, one of the shows on the series, provided the exact mood I was going for: cool evening tones, a sense of exhilaration and wonder, and an airy vibe that invited you to take a chance on something new.

Once I had that everything else fell right into place and the piece basically created itself, paving the way for the rest of the series’ marketing materials.

Walton Arts Center

Branding, Print