2012 10x10 Arts Series Mailer

The 10×10 Arts Series was a unique concept – 10 shows throughout the year for $10 each, perfect for a thrifty subscription or a spontaneous night out. Heading into its third year I had the opportunity to take the look that DOXA had already established and push it into a new direction.

Photography from DanceBrazil, one of the shows on the series, provided the exact mood I was going for: cool evening tones, a sense of exhilaration and wonder, and an airy vibe that invited you to take a chance on something new.

Once I had that everything else fell right into place and the piece basically created itself, paving the way for the rest of the series’ marketing materials.

CLIENT
Walton Arts Center

SERVICES
Branding, Print

YEAR
2012