A little over a year ago I wrote a short post complaining about HTC’s bloated and confusing lineup of smart phones. At the time, Samsung was just days away from announcing the Galaxy S II, the successor to their smash-hit Galaxy line; one phone, slightly modified for each carrier. It was simple, and people responded to it by buying a boatload of them.
HTC, on the other hand, was polluting the carriers with a pandemic of different sizes, shapes, colors, and form factors. There was no rhyme or reason to any of it, other than to vomit as many phones as they could in front of the public and hope that some of them get bought. I thought my complaint would just get swallowed up by the internet, never to be seen again. I was wrong.
In late January, HTC announced that they were going to stop trying to do too much, and try to give their customers “something special”. When I heard that, I was intrigued. It’s easy enough to make a proclamation like that, but would they deliver? It seems like too much to ask that a company that tosses out Sensations, Evos, Titans and Desires at whim would consolidate their lineup into something that makes Sense (see what I did there?).
Well, say hello to the One X. It’s HTC’s answer to the Galaxy line, and it looks amazing.
With a quad-core Tegra 3 processor and 4.7-inch 720p screen in the international model, this thing is set to kick some serious ass. That processor will be bumped down to a dual core to accommodate the battery drain of LTE on carrier models, but a lighter-weight Sense 4.0 on top of Ice Cream Sandwich should keep everything running as smooth as Gorilla Glass.
In one fell swoop, HTC delivered on their promise AND reset the bar for smartphones. Samsung better have a pretty big ace up their sleeve with the Galaxy S III, because my S II just started looking pretty long in the tooth. I’m glad I got your attention, HTC. You now have mine.