Champs Run Club

Walk. Run. Live.

Company

Advantage Solutions

Creative Direction
3D Design
Brand Design
Print Production

Services

Role

Retailtainment

Champs Sports Run Club is more than just a running program—it’s a community built on connection, support, and shared experiences. It brings runners of all levels together, not just to log miles, but to inspire and uplift one another through every stride.

My creative team took the reins in evolving this experience, refining how Champs Sports engages with its customers. Through a bold new visual identity and updated event footprint, we crafted immersive moments that that transformed Run Club into a dynamic, community-driven movement that extends far beyond the starting line.

From RFP to reality.

After being engaged for an RFP, our team was challenged with rebuilding the Champs Sports Run Club brand through a fully integrated 360-degree strategy. We reimagined the entire experience, ensuring that every touchpoint—from the live event atmosphere to digital engagement—worked together seamlessly.

I developed a bold new look for the program, worked with the team to design digital signage and social content to amplify awareness, and implemented grassroots tactics like sign-up cards to drive participation at the local level.