Walmart Halloween 2017

This one was an exciting one for me. Halloween is my favorite holiday, and at this point in my Walmart career it was the only seasonal project I hadn’t had the opportunity to work on.

This look was distilled from a very eclectic style guide by Black (I would link to them but there are a lot of agencies called Black and I don’t want to link to the wrong one) that featured a ton of looks, and my challenge was to pull a few of them out that worked well together and build around them.

The result was bold, fun, typographic approach that was unlike anything Walmart had ever done for Halloween.


Print, Art Direction