Prim & Improper

A blog for a sassy southern woman needed a logo, and that kinda thing fits right in my wheelhouse. It needed to be on-trend, it needed to be bright and eye-catching, but it also needed to be unique.

Starting with the current style of script fonts paired with something sans-serif, I dove into creating something that would be on-trend, but specific enough that you couldn’t just swap the words out for anything else. The horns and tail were just what I was looking for, and once I fitted it with some neon lighting it was done.┬áThe result works in multiple color and style variants to adapt to any media you can imagine.

I also threw a couple of B-sides in that nail the playful style, but don’t have the immediate impact and legibility. They still have their charm though.

Head over to to learn more.

Prim & Improper

Logo Design