Bike Rack Brewing Can Concepts

A line of can concepts for Bike Rack Brewing. Current craft beer can design leans heavily into illustration, bright colors, and vivid imagery. While these designs are very striking in isolation, once you fill a shelf with a few dozen of them it becomes difficult to navigate the beer landscape. It all just turns to noise.

After walking around a few local liquor stores, we realized that the cans that stuck out the most were the Miller Lites of the world. Designs that were clean, timeless, and had a lot of white space. With that in mind I set out on this design.

The result looks like nothing else in the current NWA craft market, and has fun pairing the beer names/bike trails with an appropriate (or inappropriate) bike illustration.

Kerplunk Creative

Branding, Identity