I’ve been so trained to expect bland, ugly crap from Microsoft and Windows that I’m still a little surprised whenever I see good design from them. But here we are, on the eve of the Windows 8 public beta, with a new metro logo that does away with the flag look that’s been in place since Windows 3.1. It’s bold, simple, and decidedly different from the glossiness of OSX/iOS or the Tron-esque feel of Android.

Apple and Google need to watch out. They may have been the first to the mobile party, but Windows Phone is looking more and more like the best option. With Windows 8 going metro and tablet-friendly, Microsoft is looking to directly compete with the tablet/phone/desktop unity that Apple has had a stranglehold on for so long. I don’t see myself switching from a Mac anytime soon, but if Windows Phone 8 running on multi-core hardware with an HD display is everything it should be, it just might be my next phone.

2 Comments

  • Being the only gatekeeper will be uffiicdlt for Microsoft to balance. They’re in an odd position.It’s in their interest to be more open than Apple is with the App Store, but the carriers will be holding Microsoft responsible for what is on their App Store.Google can argue that they might as well offer some groundbreaking apps (PDANet is a perfect example), as those apps have shown they can thrive off-Market anyways. Microsoft can’t argue that position to carriers with WP7S.As such, the carriers will demand takedowns/restrictions, and Microsoft will likely have little chose but to comply (at least on a per-carrier basis). The carriers can always strike back with stopping new WP7S sales, or force consumers to have to jump through hoops to even know the carrier offers a WP7S device.In short, the dreams of PDANet and WMWifiRouter on your Windows Phone 7 Series device are over. Other apps that push limits however will be more likely to be offered, as Microsoft will be able to tell carriers that otherwise the apps would be thriving on Android and webOS.The only problem is that this is another hurdle for the next big thing that the carriers won’t like whatever that innovation is, or however it pushes the limits of net neutrality.

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